This is an honest look into my life, work, and background so you can get to know me better and understand why I am who I am and why I’m good at what I do.
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BORN IN IRAN
Growing up in Iran was like living in a museum, surrounded by 3,500 years of rich art and culture—from elegant Persian rugs and miniatures to complex parametric Islamic architecture. This vibrant backdrop helped me develop a sharp eye for detail and a deep appreciation for intricate craftsmanship. It’s no wonder I fell in love with maximalist design—it’s in my DNA.
OBSESSED WITH SCI-FI
Growing up in the ’80s, without the distractions we have today, I dived into sci-fi novels by Isaac Asimov and Arthur C. Clarke. By my early teens, I had read nearly all of their books available in Farsi. As a kid, I was gifted with a powerful imagination. I wasn’t just reading; I was immersed in those futuristic worlds, like having VR before it existed. That early connection to sci-fi shaped my view of the future and inspired my love for futuristic design.
POWERED BY ADHD
I found out I had ADHD at 45, and suddenly, my entire life made sense! The signs were always there. They call it a ‘Ferrari brain’ for a reason—my mind races, connecting unrelated ideas faster than Google. It’s a superpower for creativity.
But ADHD isn’t all good. Routine tasks? Not for me—executive dysfunction makes them hard. When I’m interested, though, hyperfocus kicks in, and I’m locked in for hours. My wife and partner, Mina, helps bring my ideas to life with her brilliant executive skills. ADHD fuels my creativity, but it also comes with serious challenges. It’s a battle I face every day.
DRIVEN BY CAR DESIGN
Cars were my first love. As a kid, I could name every car on the street, down to the model year. My strong imagination and drawing skills naturally led me to car design later in life. I won my first design award in 2006, followed by many more throughout my career.
Car design taught me three essential things. First off, the discipline of an engineer, you’ve got to deal with a lot of technical stuff. Then, the ability to shape unique identities through form. Unlike phone brands, car brands have distinct designs that set them apart. Perhaps most crucially, the vision to anticipate and create future trends.
Developing a new car takes about five years, and it has to stay fresh and competitive in the market for another five to seven years. So, I’m constantly designing things that need to look relevant and exciting 10 to 15 years from now. That mindset became my default. Whether I’m designing a car, a computer mouse, or anything else, I’m always thinking: Will this still look amazing 25 years from now?
BORN IN IRAN
Growing up in Iran was like living in a museum, surrounded by 3,500 years of rich art and culture—from elegant Persian rugs and miniatures to complex parametric Islamic architecture. This vibrant backdrop helped me develop a sharp eye for detail and a deep appreciation for intricate craftsmanship. It’s no wonder I fell in love with maximalist design—it’s in my DNA.
OBSESSED WITH SCI-FI
Growing up in the ’80s, without the distractions we have today, I dived into sci-fi novels by Isaac Asimov and Arthur C. Clarke. By my early teens, I had read nearly all of their books available in Farsi. As a kid, I was gifted with a powerful imagination. I wasn’t just reading; I was immersed in those futuristic worlds, like having VR before it existed. That early connection to sci-fi shaped my view of the future and inspired my love for futuristic design.
POWERED BY ADHD
I found out I had ADHD at 45, and suddenly, my entire life made sense! The signs were always there. They call it a ‘Ferrari brain’ for a reason—my mind races, connecting unrelated ideas faster than Google. It’s a superpower for creativity.
But ADHD isn’t all good. Routine tasks? Not for me—executive dysfunction makes them hard. When I’m interested, though, hyperfocus kicks in, and I’m locked in for hours. My wife and partner, Mina, helps bring my ideas to life with her brilliant executive skills. ADHD fuels my creativity, but it also comes with serious challenges. It’s a battle I face every day.
DRIVEN BY CAR DESIGN
Cars were my first love. As a kid, I could name every car on the street, down to the model year. My strong imagination and drawing skills naturally led me to car design later in life. I won my first design award in 2006, followed by many more throughout my career.
Car design taught me three essential things. First off, the discipline of an engineer, you’ve got to deal with a lot of technical stuff. Then, the ability to shape unique identities through form. Unlike phone brands, car brands have distinct designs that set them apart. Perhaps most crucially, the vision to anticipate and create future trends.
Developing a new car takes about five years, and it has to stay fresh and competitive in the market for another five to seven years. So, I’m constantly designing things that need to look relevant and exciting 10 to 15 years from now. That mindset became my default. Whether I’m designing a car, a computer mouse, or anything else, I’m always thinking: Will this still look amazing 25 years from now?
Explore ‘My Cognitive Modes, shaped by pioneers renowned for their future-focused visions.
– Arthur C. Clarke’s Sci-Fi novels shaped my early views, making me dream of what’s beyond. Design let me share these dreams.
– Luigi Colani taught me to see form in new ways, pushing boundaries. These crazy designs, ambitious and high-end, needed a path to reality.
– Bernard Arnault showed the way: transforming unique visions into practical, successful ventures.
